We follow a design thinking methodology from empathy to testing to evaluate, design, and develop user journeys.
Empathy Stage Activities:
Primary Research
Secondary Research
Stakeholder Interviews
User Interviews
Questionnaires
Competitive Audit
Usage Data Analysis
Contextual Inquiry
Observation
Define Stage Activities:
Empathy Map
Pain Points
Personas
User Stories
User Journey Map
Problem Statement
Think Stage Activities:
Storyboard
Brainstorming
How Might We (HMW)?
Affinity Diagram
Prioritization
Card Sorting
Value Proposition
Information Architecture
Site Map
User Flow
Crazy 8
Design Stage Activities:
Low-fidelity wireframes
Low-fidelity interactive prototypes
Design systems
High-fidelity design
High-fidelity interactive prototypes
Test Stage Activities:
Review by Our Team
Usability Testing
Net Promoter Score (NPS)
System Usability Metric
A/B Testing